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User experience: fancy wrapping or profit driver?

Many EV charging operators focused on survival last year by streamlining processes, reducing teams, and adding "differentiators," often neglecting user experience. But is UX merely a luxury, or the key to lasting profitability?

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User experience: fancy wrapping or profit driver?

Struggling to survive, many EV charging operators turned inwards over the past year. Streamlining processes, trimming teams, and bolting on “differentiators” became the norm to stay afloat. User experience often took a backseat. But is UX really just a feel-good extra – or could it be the key to long-term profitability?

Speaker

Join us as we explore

Understand today’s CPO reality

See why many operators are cutting costs, and what it’s costing them.

Reframe UX

Learn why user experience isn’t just nice-to-have—it’s make-or-break.

Build for profit

Explore practical ways to turn great UX into real business results.

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