Driver promotions for charge point operators
Attract, retain, and fill your sites. Promotions are your way to get charge point utilisation up, attract new drivers, and build lasting loyalty with the ones you already have.
Monta gives you targeted, cost-controlled promo tools built into the same system you use to manage your network. Set the incentive, define the controls, choose how it’s distributed. Run your first campaign in minutes.
- 14x
- Growth in sessions
- From 5K to 73K sessions per month, Jan 2023 to Dec 2025
- 649K+
- Promoted sessions in 2025
- Across the Monta network
- +65%
- Year on year growth
- More promoted sessions in 2025 vs 2024
Every promotion has four parts. You control all of them.
Choose what you offer the driver
Three types of promotion. Each designed for a different moment in the driver relationship.
- Percentage discount: e.g. 20% off every session, for loyalty programmes or seasonal deals
- Free charges: Driver pays nothing, ideal for new site openings, events, or onboarding
- Voucher credit: A fixed monetary credit applied to the driver’s session cost
Shape the campaign around what you're willing to invest
Every control parameter reduces risk. Together they let you run a campaign without worrying about budget overruns.
- Spend cap per driver: e.g. max €15 per user, keeps your CAC predictable
- Charges per driver: 1, 3, or 10 charges with a single code: one-time discount or repeat habit
- Validity period: One week for an event, the whole summer, or an ongoing fleet discount
- Eligibility: Specific sites and charge points, or your entire network. You decide
You decide how drivers receive the promotion
Broad campaigns or precision targeting. Both are available, and both work without a developer.
- Share a code: Publish a code like SUMMER20, anyone with it can redeem. Great for events, campaigns, and site openings.
- Auto-apply to teams: Silently apply a discount to a fleet team or user group, no code needed on their end
- Auto-apply to individual drivers: Target a specific driver directly, e.g. someone who had a bad experience
- Auto-apply on new signups: Every new driver who creates an account gets a welcome offer automatically
Reach the right driver, at the right moment
Usage-based targeting lets you run campaigns shaped around real driver behaviour. More trigger types are added regularly.
- New signups: Every new driver that signs up gets a welcome offer automatically
- Active drivers (coming soon): Drivers who charged in the last 30 days, reward loyalty and reinforce the habit
- Lapsed drivers (coming soon): Charged once but not in the last 30 days, win-back campaign
- First-time visitors (coming soon): Drivers charging on your network for the first time
A commercial goal, and the promotion you’d create to reach it
Drive first sessions at a new site opening.
You want drivers in the area to discover your new location and try it immediately. A frictionless, no-code offer removes every barrier to that first session.
- Incentive: Free charge
- Validity: 2 weeks from site opening
- Eligibility: New site charge points only
- Distribution: Auto-applied, no code needed
Increase sessions during the summer period.
A seasonal promotion gives drivers a reason to choose your network over the competition during a specific window. The spend cap keeps your budget predictable.
- Incentive: 20% percentage discount
- Spend cap: Max €15 per driver
- Validity: June to August
- Distribution: Shared code: SUMMER20
Re-engage drivers who charged once and haven’t been back.
A targeted win-back offer reminds lapsed drivers your network exists and removes the price barrier that may be keeping them away.
- Incentive: Free charge
- Charges: 1 charge per driver
- Target: Drivers inactive for 30 days
- Distribution: Auto-applied, no code needed
Give fleet drivers a permanent discount as part of their contract.
Fleet customers expect a preferential rate. Auto-applying the discount directly to their team means no code distribution, no expiry to manage, and no friction on their end.
- Incentive: Percentage discount (e.g. 15%)
- Validity: No expiry
- Target: Fleet team
- Distribution: Auto-applied, no code, no action required
Turn new signups into repeat chargers
One free charge gets a driver in the door. Three builds the habit. A 60-day window gives them enough time to use the offer and form a pattern.
- Incentive: Percentage discount (e.g. 15%)
- Validity: No expiry
- Target: Fleet team
- Distribution: Auto-applied, no code, no action required
Connect your existing loyalty or POS system to charging promotions
You already have a loyalty programme. You want a purchase, a points milestone, or a member signup to automatically trigger a charging promotion, without building separate infrastructure.
- Incentive: Any type, configured per trigger
- Trigger: Loyalty event fires via Partner API
- Distribution: Code auto-redeemed for the driver
- Setup: No separate voucher infrastructure to build
Turn promotions into utilization you can measure
Connect your existing loyalty or POS system via API.
Monta’s Partner API lets your existing systems trigger promotions in real time. A purchase event fires a code, the driver redeems it automatically. No separate voucher infrastructure to build or maintain.
Event fires in your system
A purchase, loyalty milestone, or signup triggers a call to the Monta Partner API
Monta creates and assigns the promotion
The code is generated and linked to the driver’s account in real time
Driver charges, discount applied automatically
No code entry needed. The promotion applies on the next eligible session.
Cost settled to your account
Fully itemised on your Monta invoice. VAT handled. No separate reconciliation.
Three teams inside your organisation. One tool that serves all of them.
Promotions touch marketing, operations, and engineering. Monta makes each use case self-serve, no tickets between teams, no shared dependency on a developer.
- Marketing & commercial teams
Run driver campaigns without a developer or a sprint
Build promotions directly in Monta Hub. Set the incentive, the controls, the distribution method, and go live. Change or pause a campaign at any time. No engineering dependency.
- Operations & network teams
Respond to individual drivers. Make things right, instantly.
Auto-apply a free charge to a driver who had a bad experience. Or set up a free charge promotion on a new site before it opens. No paper vouchers, no manual credits, no support ticket to finance.
- IT & engineering teams
Connect your existing loyalty or POS system via API
Monta’s Partner API lets your existing systems trigger promotions in real time. A purchase event fires a code, the driver redeems it automatically. No separate voucher infrastructure to build or maintain.
FAQs
Can I limit how much a promotion costs me?
Yes. Every promotion has controls built in. You can cap the maximum spend per driver, limit how many charges a single code covers (1, 3, or 10), set a validity window, and restrict eligibility to specific sites or charge points. Together these let you set a hard ceiling on what a campaign costs before you launch it.
Do drivers have to enter a code, or can discounts apply automatically?
Both options are available. You can share a code publicly (like SUMMER20) that drivers enter themselves, or you can auto-apply a promotion directly to specific teams, individual drivers, or every new driver who signs up — with no code entry required on their end.
Can I run a promotion on specific charge points only?
Yes. When you create a promotion you choose its eligibility — specific charge points, a particular site, or your entire network. This means you can run a new site opening offer on just those chargers without it applying across everything you manage.
Can I connect promotions to my existing loyalty or CRM system?
Yes, via the Monta Partner API. Your existing system can trigger a promotion in real time — a purchase, a loyalty points milestone, or a membership event fires a call to the API, and the promotion is automatically applied to the driver’s account. No separate voucher infrastructure to build or maintain.
How are promotions billed and reconciled?
Promotion costs are automatically settled to your Monta account and itemised on your invoice. VAT is handled by Monta’s invoicing layer. There is no manual reconciliation required from your finance team.
Do I need a developer to set up or change a campaign?
No. Promotions are fully self-serve inside Monta Hub. Your marketing or operations team can create, edit, pause, or stop a campaign at any time without filing a ticket or waiting on an engineering sprint.
Can one promotion code be used by multiple drivers?
Yes. You can set a total usage limit on a code to control how many drivers redeem it, or leave it open for a broad campaign. Combined with the per-driver spend cap, this gives you two independent levers to control the total cost of the campaign.
Ready to run driver promotions that actually convert?
Attract new drivers, retain the ones you have, and fill your sites with promotions you control.